Rhode: Redefining Skincare with Simplicity and Science

In the vast world of skincare, where trends come and go and shelves overflow with overwhelming choices, a brand like Rhode stands out by taking a less-is-more approach. Founded by model and entrepreneur Hailey Bieber, Rhode focuses on clean ingredients, minimalism, and performance—making waves not just as a celebrity beauty line, but as a legitimate force in modern skincare.

This blog post takes a deep dive into Rhode's origins, philosophy, key products, ingredients, and how it’s changing the conversation around skincare.

The Birth of Rhode: From Vision to Brand

Rhode was officially launched in June 2022 by Hailey Bieber, who had long been admired for her dewy, glowing skin. Naming the brand after her middle name, she aimed to share her skincare philosophy built on simplicity, affordability, and science-backed results.

Mission and Core Values

Rhode's mission is straightforward: to create effective, affordable skincare that delivers lasting hydration and glow, using minimal, high-quality ingredients.

Rhode’s Brand Pillars (List Format)

• Hydration First: Every product focuses on supporting the skin barrier and enhancing hydration.

• Clean Ingredients: No harmful additives, parabens, or unnecessary fillers.

• Science-Backed: Developed with dermatologists and labs using proven formulations.

• Minimalist Packaging: Sleek, sustainable, and clutter-free aesthetic.

• Gender Neutral: Products for every skin type and gender.

Rhode’s Signature Products

As of 2025, Rhode maintains a tight, curated lineup of products to reflect its minimalist ethos. Each product is designed to be multi-purpose, gentle, and suitable for daily use.

Overview of Key Rhode Products (Table Format)

Each of these products is designed to layer seamlessly, forming the core of a "glazed skin" routine—Hailey’s signature term for luminous, healthy skin.

Ingredient Spotlight: What Makes Rhode Different

Rhode’s clean and clinical formulations are designed with intention. The brand focuses on ingredients that enhance the skin barrier and boost hydration without overloading it.

Top Hero Ingredients in Rhode Products (List Format)

1. Niacinamide – Brightens skin tone and supports even texture.

2. Peptides – Help in firming and plumping the skin.

3. Hyaluronic Acid – Deep hydration for a glowing appearance.

4. Squalane – Lightweight oil that nourishes without clogging pores.

5. Ceramides – Restore and maintain the skin’s protective barrier.

6. Shea Butter – Soothes and moisturizes dry, irritated skin.

By avoiding harsh actives and instead leaning into supportive, gentle ingredients, Rhode appeals to sensitive and reactive skin types.

Skincare Philosophy: Why Less is More

Rhode’s philosophy aligns with a growing shift in skincare from complex 10-step routines to streamlined regimens that support the skin's natural functions.

The Rhode Routine (Heading 3)

The recommended Rhode routine includes:

• Step 1: Glazing Milk – Preps skin with lightweight hydration

• Step 2: Peptide Glazing Fluid – Boosts glow and hydration

• Step 3: Barrier Restore Cream – Locks in moisture

• Step 4: Lip Treatment – Keeps lips soft and plump

This minimalist approach resonates with Gen Z and Millennial consumers looking for efficiency, affordability, and visible results without complexity.

Market Impact and Reception

Rhode quickly gained popularity, not just for Hailey Bieber’s star power, but for its genuine product quality and transparent marketing. Within days of its launch, many products sold out, with waitlists growing into the hundreds of thousands.

Social Media and Influencer Power

• The brand capitalized on Hailey’s Instagram reach (50M+ followers) and TikTok skincare trends.

• Influencers and dermatologists praised the Peptide Glazing Fluid as a standout serum.

• User-generated content and before-and-after posts have created a viral buzz.

Rhode’s Commitment to Sustainability

In addition to effective skincare, Rhode is also invested in environmental responsibility. Packaging is made with recycled materials, and the brand has committed to carbon-neutral shipping practices in collaboration with environmental organizations.

Sustainability Initiatives (List Format)

• Post-consumer recycled packaging

• Minimal shipping materials

• Partnerships with sustainability nonprofits

• No animal testing

• Vegan formulations

These efforts contribute to Rhode’s appeal among eco-conscious consumers and enhance the brand’s modern image.

Comparisons with Other Celebrity Brands

Rhode entered a crowded field of celebrity skincare and beauty lines, including Fenty Skin (Rihanna), SKKN by Kim (Kim Kardashian), and Rare Beauty (Selena Gomez).

How Rhode Stands Out (Table Format)

Rhode’s narrow product line, affordable price, and clinical focus differentiate it in a saturated market.

What Customers Are Saying

Customer Feedback Highlights (List Format)

•  “My skin has never felt this hydrated with so few steps.”

•  “Love the clean ingredients and lightweight textures.”

•  “The Glazing Fluid gives me instant glow!”

•  “Affordable and luxurious—finally a brand that delivers.”

Most reviews praise Rhode’s focus on texture, results, and user experience, especially for those with sensitive or acne-prone skin.

The Future of Rhode

Rhode is showing no signs of slowing down. With international expansion underway and a growing product pipeline, the brand is poised to become a major name in global skincare.

What's Next?

• Global Expansion – Launching in Europe, Asia, and Canada

• New Product Lines – Expected additions: sunscreen, cleanser, body care

• Clinical Trials – To validate long-term product efficacy

• Retail Launch – Possible availability in major beauty stores like Sephora

Rhode’s strong brand DNA and loyal following suggest a promising future in an industry driven by innovation, transparency, and results.

Conclusion

Rhode is more than a celebrity skincare line—it's a testament to the power of authentic branding, clean science, and minimalist beauty. With Hailey Bieber at the helm, Rhode has captured the attention of a new generation of skincare enthusiasts looking for simplicity without sacrificing effectiveness.

In a world of overwhelming beauty products, Rhode’s message is refreshingly clear: less is more, and hydration is everything.

Whether you're new to skincare or a seasoned enthusiast, Rhode offers a balanced, thoughtful approach to achieving healthy, radiant skin.