Labubu Doll: A Collectible Craze in the Designer Toy World

Introduction

In recent years, the world of designer toys has exploded in popularity, captivating collectors, artists, and pop culture enthusiasts around the globe. Among the most sought-after items in this vibrant market is the Labubu doll—a mischievous, whimsical creature that has captured the hearts of toy lovers from Asia to Europe and beyond. Created by Kasing Lung and distributed by the iconic collectible brand Pop Mart, Labubu is more than just a vinyl figure; it’s a cultural phenomenon.

This article explores the origins, popularity, variants, and collectible value of the Labubu doll. Whether you're a seasoned toy collector or a curious newcomer, this deep dive into Labubu’s whimsical world will help you understand why it has become one of the most coveted collectibles in the designer toy universe.

Origins of the Labubu Doll

Who Created Labubu?

The Labubu character was conceived by Kasing Lung, a Hong Kong-born, Belgium-based illustrator and artist. Known for his fantastical creatures and storybook-style illustrations, Lung’s creations often carry elements of wonder, darkness, and playfulness. Labubu made its debut in his story “The Monsters,” which features an entire universe of quirky beings.

Pop Mart Partnership

Kasing Lung partnered with Pop Mart, a Chinese company that has rapidly become a global leader in blind box collectibles. Together, they launched a series of Labubu figures that range from festive editions to exclusive collaborations. Pop Mart’s marketing prowess combined with Lung’s storytelling has helped transform Labubu into a must-have for collectors worldwide.

Features and Variants of Labubu

What Makes Labubu Unique?

Labubu is instantly recognizable thanks to its signature design:

• Big, expressive eyes

• Wide, toothy grin

• Slender, almost skeletal body

• Pointed ears resembling an impish fairy or goblin

The character is often styled in different themes and costumes, giving rise to multiple series releases with varying rarity levels.

Notable Labubu Variants

1. Original Labubu – The classic look in neutral colors.

2. The Monsters Series – Themed around fairytales, nature, or specific stories.

3. Labubu The Adventurer – Dressed in explorer gear, released in blind boxes.

4. Glow-in-the-Dark Labubu – Limited-edition pieces that illuminate in the dark.

5. Holiday Editions – Christmas, Halloween, Lunar New Year designs.

6. Collaborations – Crossovers with artists, brands, and pop culture franchises.

7. Chase Editions – Ultra-rare versions found randomly in blind boxes.

Why Are Labubu Dolls So Popular?

Art Meets Collectibility

Labubu represents the intersection of art and toy design. Each figure is more than a mass-produced toy—it's a mini sculpture, hand-painted and based on an artist’s unique vision. This makes Labubu particularly appealing to:

• Art collectors

• Toy enthusiasts

• Pop culture fans

• Investors in rare collectibles

Blind Box Culture

Pop Mart's use of blind box marketing—where buyers don’t know which variant they’ll receive—adds an element of mystery and excitement. This has contributed to a secondary market boom, with rare Labubu dolls fetching hundreds or even thousands of dollars online.

Popular Labubu Series

Labubu in Pop Culture

Labubu dolls have gone from niche art toys to pop culture icons, especially in China, Southeast Asia, and parts of Europe. Labubu is now a staple of:

• Collector expos (e.g., Beijing Toy Show, Thailand Toy Expo)

• Online resale platforms like StockX and eBay

• Social media (Instagram, TikTok unboxing videos, fan art)

• Retail chains with Pop Mart vending machines and flagship stores

Labubu also enjoys a growing fandom, complete with fan fiction, digital art, and cosplay inspired by the character's mystical persona.

The Collectors’ Market: Value and Rarity

Investment Potential

As with any collectible, rarity and demand drive value. Limited-run Labubu figures can appreciate significantly, especially chase editions or event exclusives. For example:

• A rare Gold Labubu has sold for over $1,000 on secondary markets.

• Event-exclusive figures released during conventions often double or triple in value within weeks.

• Entire collections from a single series, kept sealed and in mint condition, are highly sought after.

Collectors often maintain catalogues, participate in swaps, and use collector apps to track values and editions.

How to Start Collecting Labubu

If you're interested in starting a Labubu collection, here are some essential tips:

Beginner’s Guide to Collecting Labubu Dolls

1. Start with Blind Boxes – Buy individual boxes or full cases from Pop Mart.

2. Know the Series – Learn about different themes and identify your favorite styles.

3. Budget Accordingly – Prices range from $10 to $200+ depending on rarity.

4. Visit Pop Mart Stores or Machines – Found in malls across Asia and major cities worldwide.

5. Use Online Marketplaces – Platforms like eBay, StockX, and Carousel offer both singles and bundles.

6. Connect with the Community – Join forums, Facebook groups, and Discord servers for trades and news.

7. Protect Your Collection – Use display cases, UV-resistant containers, and anti-dust storage.

Looking Ahead: The Future of Labubu

Pop Mart continues to expand Labubu’s presence with new series, international store openings, and virtual experiences such as AR (augmented reality) displays and NFT tie-ins. As Pop Mart enters new markets in North America and Europe, the Labubu craze shows no sign of slowing down.

Kasing Lung has also teased more crossovers, possible animated content, and limited-edition art pieces, keeping collectors eagerly anticipating what’s next for their favorite mischievous monster.

Conclusion

The Labubu doll is more than just a collectible—it’s a cultural icon that represents the playful, imaginative spirit of designer toys. With roots in storytelling and fine art, Labubu has captivated a global audience through its unique design, engaging themes, and rarity-driven collecting model.

Whether you’re in it for the artistry, the thrill of the hunt, or the investment potential, Labubu offers something for everyone. As its universe continues to expand, this quirky little monster is poised to become a lasting figure in the world of art toys.

“Labubu is not just a toy; it’s a character with a soul, mischief in its eyes, and magic in its smile.” — Kasing Lung

Would you like a downloadable checklist for Labubu series or a visual guide for spotting rare variants?