Ras Baraka Campaign Manager: The Architects Behind a Progressive Movement
Ras Baraka’s political journey—from a community activist to the 40th Mayor of Newark and now a gubernatorial candidate—has been shaped by a dedicated team of strategists, organizers, and media experts. These individuals have not only managed campaigns but have also built a movement centered on equity, justice, and grassroots empowerment.
The Role of a Campaign Manager in Ras Baraka’s Political Ascendancy
A campaign manager is the linchpin of any political endeavor, orchestrating strategy, communications, and outreach. In Ras Baraka’s case, his campaigns have been marked by a blend of traditional political acumen and innovative grassroots mobilization. The team's efforts have been instrumental in navigating the complex political landscape of Newark and New Jersey.
Figures in Ras Baraka’s Campaign Leadership
Over the years, several individuals have played pivotal roles in Baraka’s campaigns:
1. Franklin L. Baraff – Communications Consultant
In the 2014 Newark mayoral race, Franklin L. Baraff served as the campaign’s press secretary and media consultant. With a rich history in political communication, including roles with figures like Mayor David Dinkins and Congressman Charles Rangel, Baraff brought a wealth of experience to Baraka’s team. His strategic direction in media and messaging helped solidify Baraka’s position as a formidable candidate .
2. BerlinRosen and Putnam Partners – Media Strategy
To enhance Baraka’s media presence, the campaign enlisted BerlinRosen Public Affairs and Putnam Partners. BerlinRosen, known for its work with progressive candidates, managed campaign communications, while Putnam Partners, recognized for producing impactful political advertisements, crafted television commercials that resonated with voters .
3. Regena Thomas, Lizette Delgado-Polanco, and Phyllis Salowe-Kaye – Campaign Co-Chairs
For his 2025 gubernatorial bid, Baraka appointed three distinguished women as co-chairs:
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Regena Thomas: Former New Jersey Secretary of State and a seasoned political strategist.
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Lizette Delgado-Polanco: Former Executive Director of SEIU New Jersey State Council, with deep roots in labor advocacy.
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Phyllis Salowe-Kaye: Longtime executive director of New Jersey Citizen Action, a staunch advocate for economic and social justice.
Their collective experience in public service, civic engagement, and movement-building reinforces Baraka’s vision for a more just and equitable New Jersey .
Campaign Strategies: Mobilizing a Movement
Baraka’s campaigns have transcended traditional political strategies, focusing on community engagement and grassroots mobilization. In the 2014 Newark mayoral race, despite being outspent 10 to 1 by Wall Street-backed opponents, Baraka’s campaign thrived through union support, grassroots organizing, and a compelling message of transformation .
His 2025 gubernatorial campaign continues this approach, emphasizing inclusivity and equity. The opening of a campaign headquarters in Paterson, New Jersey, symbolizes his commitment to engaging residents across the state, particularly in underserved urban areas .
Campaign Leaders and Their Contributions
| Name | Role | Notable Contributions |
|---|---|---|
| Franklin L. Baraff | Communications Consultant | Managed media strategy and messaging in 2014 |
| BerlinRosen Public Affairs | Media Strategy | Handled campaign communications |
| Putnam Partners | Advertisement Production | Created impactful television commercials |
| Regena Thomas | Campaign Co-Chair | Former NJ Secretary of State, political strategist |
| Lizette Delgado-Polanco | Campaign Co-Chair | Former SEIU NJ Executive Director, labor advocate |
| Phyllis Salowe-Kaye | Campaign Co-Chair | Executive Director of NJ Citizen Action, justice advocate |
Core Values Driving Baraka’s Campaigns
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Equity: Ensuring fair access to resources and opportunities for all New Jersey residents.
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Community Empowerment: Engaging local communities in decision-making processes.
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Justice: Advocating for social, economic, and racial justice.
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Transparency: Commitment to open and honest governance.
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Sustainability: Promoting policies that protect the environment and ensure long-term prosperity.
Conclusion
The success of Ras Baraka’s campaigns is a testament to the dedication and expertise of his campaign managers and strategists. Their ability to craft compelling narratives, engage communities, and execute effective strategies has been instrumental in propelling Baraka from a local educator to a gubernatorial candidate. As he continues to advocate for a more just and equitable New Jersey, the legacy of his campaign leadership remains a cornerstone of his political journey.
